PR wisdom from the people doing the work.
We sit down with working PR professionals and ask what actually moves the needle. No theory. No buzzwords. Just honest, practical insight from people who pitch for a living.
Latest perspectives
Charlotte McManus
Digital PR Manager · Digitaloft
“Put yourself in your target audience's shoes. What will stop them in their tracks and make them think?”
Charlotte shares why understanding your target audience is the foundation of every campaign, how Reddit reveals what people genuinely think, and why every pitch should feel like it was written for one journalist only.
Emma Streets
Director · Streets PR
“Building relationships in person wherever possible will only ever benefit you.”
Emma shares why building relationships in person still matters after 20 years, how to become the ultimate nerd on your client's market, and why staying open to new platforms keeps you ahead.
More perspectives coming soon
We're talking to more PR professionals. Check back for fresh insight.