About PressReacher
A media tool built by people who actually do PR.
PressReacher comes from Reactively, a digital PR and web agency. We got tired of using tools that didn't work properly, so we built our own. Now other teams can use it too.
Our Mission
Making PR outreach less painful.
We've run digital PR campaigns at Reactively for years — and the tools available were always a compromise. Shallow databases. Contact data you couldn't rely on. Outreach platforms that hadn't moved with how the industry works.
So we built our own. PressReacher started as an internal tool, ran through hundreds of real campaigns before we ever considered selling it, and only got shared with the world once we trusted it ourselves.
Now other PR teams can use it too. No legacy pricing. No bloated feature list nobody asked for. Just the tool that works.
Works at any size
Solo consultant or fifty-person agency — the same product, the same performance. No enterprise tier needed.
Data you can actually rely on
Contact info gets re-checked on a rolling basis. It's not a one-off scrape that gets dusty.
Built from real feedback
Features ship when practitioners ask for them. The backlog isn't run by a committee.
GDPR without the extra charge
Proper data compliance comes as standard. You shouldn't have to pay more for it.
Our Story
How we got here
PressReacher started as an internal fix for a real problem — and grew from there.
We started building for ourselves
Nothing on the market was good enough for our own campaigns, so we built it. PressReacher started as an internal tool for the Reactively PR team.
Tested across hundreds of live campaigns
A year of running it through real client work. A lot of bug fixes, a lot of lessons, and a tool that actually held up under pressure.
Opened to other teams
Other PR teams and agencies started using it. Same tool we rely on ourselves — no cut-down version for customers.
Platform Capabilities
Everything you need in one place
Find journalists, verify contacts, send campaigns, track results. All under one roof.
Journalist Discovery
Over 2 million journalist profiles. Filter by beat, outlet, location, or a dozen other things. Takes seconds.
Verified Email Addresses
Emails are checked on a rolling basis, not once on upload. So when you hit send, more of them actually land.
Campaign Tools & Analytics
Run your outreach and see the results in one place. Who opened, who replied, what coverage came out of it.
Teams & Agencies
Multiple seats, shared workspaces, permission levels, API access. The lot. Works whether you're a two-person shop or a busy agency.
Our Principles
What we care about
A few things that shape how we build, price, and deal with customers.
Built by practitioners
Our own PR team at Reactively uses PressReacher every day. Every feature we ship came from a real campaign need — not a brainstorm or a product spec.
Always moving forward
We ship updates based on what customers ask for — not what's trending on ProductHunt. Real problems get fixed first.
Straight with you on everything
No hidden fees. No padded stats. The pricing page says what you pay. The data tells you what actually happened. That's it.
Designed around how PR actually works
Built around how PR actually gets done — not around how someone imagined it might work.
Infrastructure
The boring stuff that matters
Security, uptime, and data freshness. Not glamorous, but these are the things you notice when they go wrong.
Security & Compliance
GDPR-compliant by design. Third-party audits happen regularly. Data protection isn't a checkbox here.
Reliable when it counts
Multiple redundant servers, with monitoring running around the clock. If something goes wrong mid-campaign, we find out before you do.
Fresh data, not archived data
Journalist contact details are updated on a rolling basis. We don't scrape once and walk away.
Global Coverage
Journalist profiles from 150+ countries, covering every major media type.
Used by agencies and in-house teams
Small agencies, big agencies, one-person press offices — all using the same platform.
Numbers you can actually show people
Campaign analytics in plain language — opens, replies, coverage. Nothing to decode.
Get Started
Want to give it a go?
More than 1,000 PR teams are using it. Might be worth a look.