We've integrated MOZ Domain Authority (DA) scores directly into our publication database. Agency and Enterprise users can now fetch updated DA scores in real-time with a single click.
What is Domain Authority?
Domain Authority (DA) is a search engine ranking score developed by MOZ that predicts how likely a website is to rank in search engine results pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank.
For PR professionals, DA is a valuable metric because it helps you:
- Assess publication quality beyond just brand recognition
- Prioritize outreach efforts to high-authority publications
- Demonstrate value to clients with quantifiable metrics
- Track placement quality over time
How It Works
We've integrated MOZ's API directly into our publication database, making it incredibly simple to access DA scores:
For Agency & Enterprise Users
- ✅ Real-Time Updates: Click the refresh button next to any publication to fetch the latest DA score instantly
- ✅ Instant Access: No waiting, no exports, no manual lookups
- ✅ Always Current: Get the most up-to-date authority scores whenever you need them
- ✅ Database-Wide: Available across all publications in your workspace
For Freelance Users
- 👁️ View Only: See existing DA scores for publications in the database
- ⏸️ No Updates: Unable to trigger real-time DA refreshes (available on Agency & Enterprise plans)
Where You'll Find It
MOZ DA scores are displayed prominently throughout the platform:
- PR Database View: See DA scores directly in the publication card or table view
- Publication Details: Full DA information in the publication modal
- Journalist Profiles: View the DA of publications where journalists work
- Campaign Planning: Factor DA into your media list building decisions
Why This Matters for Your PR Strategy
1. Quantify Link Value
Not all press coverage is equal. A placement in a DA 80 publication carries significantly more SEO value than a DA 20 site. Now you can prioritize accordingly.
2. Client Reporting
Show clients the tangible value of your placements with concrete authority metrics. "We secured coverage in 15 publications with an average DA of 65" is much more impressive than a simple list.
3. Smart List Building
Filter and sort your media lists by DA to ensure you're targeting the highest-quality publications first.
4. Track Industry Trends
Monitor how publication authority changes over time. Is that niche blog growing in authority? Is a major publication declining? Stay informed.
5. Competitive Analysis
Compare the authority of publications covering your competitors vs. those covering your brand.
Technical Details
- Data Source: Official MOZ API
- Update Frequency: On-demand (click to refresh)
- Score Range: 1-100
- Accuracy: Industry-leading MOZ algorithm
- Response Time: Typically 1-3 seconds per publication
Pricing & Plans
This feature is part of our ongoing commitment to providing professional-grade tools:
- Freelance Plan: View existing DA scores (read-only)
- Agency Plan: Full access with unlimited real-time updates
- Enterprise Plan: Full access with unlimited real-time updates
Not on an Agency or Enterprise plan yet? Upgrade your account to unlock real-time DA updates and other advanced features.
What's Next?
This is just the beginning of our SEO metrics integration. Coming soon:
- Bulk DA Updates: Refresh DA scores for your entire database or filtered lists
- DA Filtering: Filter publications by minimum DA score
- DA Sorting: Sort your results by Domain Authority
- Historical Tracking: See how publication DA changes over time
- DA Insights: Get recommendations based on DA trends
Best Practices for Using DA
While DA is a powerful metric, here are some tips for using it effectively:
- Don't Rely on DA Alone: Consider relevance, audience, and engagement alongside authority
- Context Matters: A DA 45 niche publication can be more valuable than a DA 70 generic site
- Quality Over Quantity: 5 placements in DA 70+ sites beats 50 in DA 20 sites
- Check Regularly: Publication authority changes over time as sites grow or decline
- Combine with Other Metrics: Use DA alongside reach, engagement, and editorial quality
Try It Today
The MOZ DA integration is live now for all Agency and Enterprise users. Head to your PR Database, find a publication, and click the DA refresh icon to see it in action.
Have questions about how to make the most of this feature? Reach out to our support team at [email protected]—we're here to help!
Upgrade to Unlock Full Access
If you're on a Freelance plan and want to unlock real-time DA updates, upgrade to Agency or Enterprise today and take your PR strategy to the next level.
Happy pitching! 🚀