Introducing AI Tools for PR: News Search, Journalist Discovery & AI-Written Pitches

PR is moving faster than ever. Stories break in minutes, journalists move between beats, and the window to pitch the right person at the right time is tiny. That's why we've been building AI into the core of PressReacher — not as a gimmick, but as tools that genuinely change how you work.

Today we're bringing all of our AI features together on one page at /features/ai-search — and walking through exactly what each one does.

Google News Search — with journalist matching built in

The News Search tool lets you search any topic across Google News in real time. But what makes it different is what happens next: every article result is automatically matched to the journalist who wrote it, with their verified contact details right there in the results.

You can filter by time — last hour, 24 hours, 7 days, or any range — so you're always working with the freshest coverage. And when you find a journalist worth pitching, you can add them directly to a campaign with one click.

It's the fastest way to go from "I need to pitch about X" to "here's the journalist covering X right now."

Discover — AI journalist search that understands context

The Discover page is our most powerful journalist search. You describe who you're looking for in plain English — no Boolean operators, no keyword gymnastics — and our AI finds journalists based on what they actually write about, not just their job title.

This matters because job titles are often misleading. A "Senior Reporter" might cover anything. Our semantic matching reads recent articles to understand coverage patterns, so when you search for "journalists who write about climate tech investment," you get people who genuinely cover that beat — not just anyone with "environment" in their bio.

AI Email Assistant — pitches that sound like they were written for each journalist

Our AI email assistant reads each journalist's recent work before writing a pitch. That means every email references something they've actually covered — not a generic opener that reads like a mass send.

You control the tone: formal, punchy, concise, or something that matches your own voice. Subject lines are AI-optimised for open rate. And if you don't like a section, you can regenerate it instantly without starting over.

The result is a full campaign's worth of personalised pitches in minutes — at a quality that would normally take hours to write manually.

Media Alerts — know when a story breaks before your competitors do

Set up Media Alerts for any keyword, brand name, or topic and get notified the moment a matching article is published. Every alert includes the journalist's contact details so you can pitch immediately, while the story is still fresh and the journalist is still in the mindset of covering that topic.

You can filter by publication tier, choose which sources to monitor, and manage multiple alert sets for different clients — all from one dashboard.

Everything in one place

These tools work together. You might spot a story via a Media Alert, check the journalist's recent work in Discover, then use the AI email assistant to write a pitch that references the article that triggered the alert — all before your competitors have even seen the story.

See everything at pressreacher.com/features/ai-search, or head straight to your dashboard to try it.