The Problem Every PR Professional Faces
You've built the perfect media list. Your pitch is polished. You hit send on your campaign—and then you see it: bounced emails. Dead addresses. Undeliverable messages that hurt your sender reputation and waste your carefully crafted outreach.
Email addresses change. Journalists move publications. Inbox rules evolve. And every bounce puts your email deliverability at risk, potentially sending future campaigns straight to spam folders.
Until now, managing bounced emails meant manual detective work: checking which emails bounced, finding alternative addresses, and updating your lists one by one. That changes today.
Introducing Auto-Switch for Bounced Emails
We're excited to announce a game-changing feature that protects your sender reputation automatically: Auto-Switch Bounced Emails for collections.
Here's how it works: When an email address bounces, our system immediately identifies verified alternative addresses for that journalist and automatically switches your collection to use the working email instead. No manual intervention required. No more sending to dead addresses. Just intelligent, automatic protection for your campaigns.
How It Protects Your Reputation
Your sender reputation is precious. Email providers like Gmail, Outlook, and Yahoo track bounce rates carefully. High bounce rates signal to these providers that you might be a spammer, which can land all your future emails in spam folders—even legitimate, personalized pitches to journalists who want to hear from you.
Auto-Switch prevents this by:
- Eliminating repeat bounces – Once an email bounces, it's automatically replaced so you never send to it again
- Using verified alternatives – The system only switches to email addresses we've confirmed are working and deliverable
- Maintaining campaign continuity – Your outreach continues seamlessly with the journalist's working address
- Reducing manual overhead – No more hunting for alternative emails or updating lists manually
Smart, Selective Switching
Auto-Switch isn't just about replacing any bounced email—it's intelligent about which alternatives to use. The system prioritizes:
✓ Verified Email Addresses Only
We only switch to emails that have been verified as deliverable. No guesswork, no unconfirmed addresses that might also bounce.
Priority-Based Selection
When multiple alternatives exist, the system selects the highest-priority verified email based on source quality and recency.
Smart Email Type Detection
The system understands the difference between professional publication emails and personal addresses, prioritizing publication emails when available.
You Stay in Control
While Auto-Switch works automatically in the background, you maintain full visibility and control:
Toggle Per Collection
Enable or disable Auto-Switch for each collection individually. Perfect for when you want automatic protection on your main lists but manual control on specialized campaigns.
Instant Notifications
Get notified immediately when an email is auto-switched, with details about the old and new addresses. You always know what's happening with your lists.
Bounced Email Dashboard
View all bounced emails in one place, see which have verified alternatives, and manually switch emails when you prefer hands-on control.
Manual Override Available
While Auto-Switch handles most scenarios, you can always manually select a different alternative email if you prefer a specific address.
Built for Real PR Workflows
This feature was designed based on feedback from PR professionals who manage hundreds or thousands of media contacts. Here's how it fits into your daily workflow:
Campaign Launch Day
You're sending a time-sensitive pitch to 200 journalists. Three emails bounce immediately. Auto-Switch kicks in, replacing those addresses with verified alternatives before you even notice. Your campaign continues uninterrupted.
List Maintenance
Your "Tech Journalists" collection has been building for months. Occasionally, a journalist changes publications and their old email dies. Auto-Switch ensures your collection is always current without constant manual audits.
Sender Reputation Protection
Over time, Auto-Switch maintains your clean sender reputation by preventing your bounce rate from climbing. Email providers see you as a trusted sender, keeping your deliverability high.
Works Seamlessly with Bounce Management
Auto-Switch integrates perfectly with our existing bounce email management system:
- Automatic Bounce Detection – Our system monitors for bounced emails continuously
- Intelligent Email Discovery – We maintain multiple verified emails per journalist when available
- Historical Tracking – Bounced emails are marked in your database for future reference
- Manual Tools Available – Access the Bounced Emails page to review, switch, or find new addresses manually
The Numbers That Matter
Email deliverability experts recommend keeping your bounce rate under 2% to maintain a good sender reputation. A bounce rate above 5% can trigger spam filters and harm your domain reputation for months.
With Auto-Switch enabled:
- Bounced emails are replaced immediately, not on your next campaign
- Your effective bounce rate stays near zero for repeat sends
- You avoid the compounding damage of sending to the same dead addresses repeatedly
- Your domain reputation remains strong with email providers
Getting Started
Auto-Switch for Bounced Emails is available now for all users. Here's how to enable it:
For Individual Collections:
- Open any collection in your dashboard
- Look for the "Auto-Switch Bounced Emails" toggle in the collection settings
- Click to enable automatic switching for that collection
- That's it—you're protected!
From the Collections Page:
- Navigate to your Collections dashboard
- Click the settings icon for any collection
- Toggle "Auto-Switch Bounced Emails" on
- The feature activates immediately
Managing Bounced Emails:
- Visit the "Bounced Emails" page from your dashboard navigation
- View all bounced addresses across your collections
- See which have verified alternatives available
- Manually switch emails or let Auto-Switch handle them automatically
Pro Tips for Maximum Effectiveness
Enable on Your Most Important Lists
Start by enabling Auto-Switch on your primary media lists and high-value campaigns where sender reputation matters most.
Review Notifications Regularly
Check your Auto-Switch notifications weekly to stay aware of email changes and maintain familiarity with your contact updates.
Combine with Email Verification
Use our email verification features when adding new contacts to ensure you're starting with deliverable addresses.
Monitor the Bounced Emails Dashboard
Periodically review your Bounced Emails page to identify patterns (like a publication changing their email domain) that might require bulk updates.
What Makes This Different
Many CRMs and email tools simply mark bounced emails and move on, leaving you to manually find alternatives. Some don't even track bounces properly, letting you send to dead addresses repeatedly.
Our Auto-Switch feature is different because:
- It's Proactive – Replaces bounced emails automatically, not just after you notice them
- It's Intelligent – Uses verified addresses and smart prioritization, not guesswork
- It's Integrated – Works seamlessly with your existing collections and campaigns
- It's Transparent – You receive notifications and maintain full visibility into changes
- It's Flexible – Enable per collection based on your specific needs
The Future of Email Management
Auto-Switch for Bounced Emails represents our commitment to protecting your sender reputation and making PR outreach more reliable and efficient. No more manual detective work. No more repeat bounces. No more reputation damage from dead addresses.
This feature is available now across all accounts at no additional cost. Head to your collections and enable Auto-Switch today to experience the difference.
As always, we'd love your feedback. How is Auto-Switch improving your workflow? What other intelligent automation features would help your PR efforts? Reach out to us at [email protected] or use the feedback button in your dashboard.
Here's to higher deliverability, better sender reputation, and more successful campaigns! 🚀