Journalist Interview
Staff Writer at Trusted Reviews
Interviewed by Lila · February 2026
Jessica Gorringe is a Staff Writer at Trusted Reviews, one of the UK's leading consumer technology publications. She covers phones, laptops, audio, smart home and more, and knows exactly what it takes for a tech pitch to land well.
Key takeaways
First choice
Early samples
Format tip
Bullets + media kit
Must include
Pricing & specs
Red flag
Irrelevant pitches
Subject line
Short & simple
Key rule
Keep it scannable
Getting coverage in a tech publication like Trusted Reviews takes more than a shiny product. It takes a pitch that respects the journalist's time and gives them exactly what they need to do their job. Jessica Gorringe knows this better than most.
As a Staff Writer covering consumer tech across phones, laptops, audio and smart home, Jessica receives countless pitches every week. We sat down with her to find out what actually cuts through, what makes her hit delete, and how PRs can make her life easier when a review unit lands on her desk.
This is the kind of insight that used to be reserved for expensive media training or industry events. We're putting it here, for free, because better pitches make everyone's job easier.
Lila, PressReacher
Do you prefer hands-on trials, early samples, or detailed specs first?
Jessica Gorringe
Early samples ahead of an embargo are always appreciated, as it allows us enough time to actually get a feel for the product and see how it performs in everyday use. If that's not possible, then detailed specs is a good second.
Lila, PressReacher
What's the one thing a tech PR can include that makes your job easier when reviewing a product?
Jessica Gorringe
As much information as possible! Pricing, specs, launch markets can sometimes be omitted, which can make writing about the product difficult.
Lila, PressReacher
What's a common mistake you see in tech/product pitches that makes you delete the email?
Jessica Gorringe
It's not so much a mistake but receiving pitches that aren't relevant is always a bit strange.
Lila, PressReacher
What format gets you the clearest product story fastest: bullet list, short paragraph, media kit link, or one-pager?
Jessica Gorringe
Bullet points with the media kit or one-pager attached is perfect in my opinion. That way it's easy to read and helps me see the clear points easily.
Lila, PressReacher
If you could fix one thing about tech launch pitches, what would it be?
Jessica Gorringe
Make them simpler! Skip the long, wordy subject lines and jargon-filled emails and send a simple, easy to understand (and easy to scan through when you're multitasking!) pitch.
I totally understand it's all too easy to over complicate a pitch, as it comes from genuinely wanting news and product launches to get picked up.
About the journalist
Staff Writer at Trusted Reviews
Jessica Gorringe is a Staff Writer at Trusted Reviews, one of the UK's most widely read consumer technology publications. She covers a broad range of tech including phones, laptops, audio and smart home products. Her advice for PRs: keep pitches relevant, include all the key details, and above all, make it scannable.
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