Industry Insights
What journalists actually want.
We sit down with working journalists and ask the questions every PR professional needs answered. No PR spin. Just honest, direct insight straight from the inbox.
Latest interviews
Fast Company
Eve Upton-Clark
Freelance Features Writer
Eve shares how quickly she decides on pitches, why broader cultural angles beat press-release-style stories, and what makes her prioritize data and experts over brand stories.
Trusted ReviewsJessica Gorringe
Staff Writer
Jessica shares why relevance is everything in a tech pitch, why you must always include pricing and specs, and why simpler is always better.
MadeForMumsHollie Bond
Senior Digital Journalist
Hollie reveals why a targeted pitch beats a generic blast every time, and what subject line mistakes are guaranteed to end up in her trash folder.
More interviews coming soon
We're talking to more journalists. Check back for fresh insights.