We are Bruce Media Group Ltd, the team behind Reactively.co.uk. After years of frustration with existing PR tools that never quite delivered what we needed, we decided to build our own solution. What started as an internal tool for our digital PR agency has grown into a platform we are now sharing with the world.
We specialise in digital PR at Reactively, and like many PR teams, we tried everything on the market. The problem was always the same. Tools either lacked the features we needed, had outdated contact information, or were so complicated they slowed us down instead of helping.
So we built PressReacher. Not as a product to sell, but as an internal tool to make our lives easier. We used it every day, refined it based on real campaigns, and fixed the problems that frustrated us with other platforms.
After using it internally for months and seeing how much it improved our workflow, we decided to open it up. We are now in public beta, sharing what we have built with other PR professionals who are tired of settling for tools that do not quite work.

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A small team with decades of combined experience in PR, SEO, and web development.

Co-Founder & Technical Lead
With over 20 years of experience in affiliate marketing, SEO, and web development, Dan brings the technical expertise that powers PressReacher. He has seen the evolution of digital marketing from the early days of search engines to modern AI-powered platforms.
His background in building high-performance websites and understanding what drives traffic made him the perfect person to architect a PR tool that actually works the way PR professionals think.

Co-Founder & PR Director
Emma heads up the PR team at Reactively and brings 20 years of hands-on experience in media relations. She has worked with journalists across every major publication and knows exactly what makes a good pitch land and what gets ignored.
Every feature in PressReacher exists because Emma and the PR team needed it for real campaigns. If it's in the platform, it's because it solves an actual problem PR professionals face every day.
Team Size
5 dedicated professionals
Professional tools designed for modern media relations and communications teams.
Comprehensive database with detailed profiles, contact information, and beat coverage for media professionals worldwide.
Verified email addresses with confidence ratings and multiple contact options for successful outreach campaigns.
Professional tools for organizing, tracking, and measuring the success of your media outreach campaigns.
Scalable platform designed for agencies and enterprises with advanced team collaboration and security features.
What drives us to keep building and improving PressReacher.
Every feature comes from actual PR campaigns, not guesswork. We use PressReacher every day at Reactively, so we know what works.
We're in public beta because we want feedback. The platform evolves based on what real users need, not what we think they want.
We're tired of overpriced tools with features nobody uses. PressReacher does what it says it does without the marketing fluff.
We're not a tech company building PR software. We're a PR agency that happens to build software. Big difference.
Professional infrastructure designed for enterprise-scale media relations operations.
Enterprise-level security with data protection compliance and regular audits for peace of mind.
Fast, reliable platform with 99.9% uptime ensuring your campaigns run smoothly without interruption.
Advanced data processing and verification systems to maintain accuracy and relevance of journalist information.
We are sharing what we have built with other PR teams. Join the beta and help shape the platform as it grows.