Zahra Campbell-avenell

Zahra Campbell-Avenell served as Head of Editorial for Refinery29 Australia from its launch in July 2021 until the publication ceased operations in July 2024. She brought over 12 years of content strategy and editorial leadership experience to the role, having previously served as Head of Publishing and Editorial at Finder, Australia's most-visited comparison website. Campbell-Avenell was responsible for establishing the site's voice, mission and strategy across all platforms when Refinery29 first launched in the Australian market. Her editorial approach focused on elevating women's voices and creating space for underrepresented perspectives, with particular emphasis on making taboo topics mainstream through intersectional coverage. However, Refinery29 Australia ceased operations in July 2024 as part of Pedestrian Group's restructuring, resulting in significant job losses. The brand was subsequently revived under new ownership by Vinyl Group in January 2025, though current staffing arrangements remain unclear.