Winifred Okocha

Winifred Okocha is a seasoned journalist and digital strategist currently serving as Social Media Editor at the Financial Times, where she oversees social media strategy and content execution across all platforms. Prior to this role, she served as Acting Features Editor at Drapers, managing feature content production and freelancer commissions during Emma Finamore’s maternity leave. Earlier in her career, she held the position of Africa Editor at LinkedIn, focusing on business and economic developments across the continent. Her work emphasizes data-driven decision-making, particularly in leveraging analytics to optimize social media engagement. With experience spanning fashion retail, international business, and digital media, Okocha brings a unique blend of editorial rigor and strategic digital acumen to her current role. Her career trajectory reflects a progression from specialized regional reporting to broader editorial leadership in digital-first environments.