William Arruda
About William Arruda
William Arruda is a globally recognized authority in personal branding with over two decades of experience, having transformed the field into a global industry. As founder of Reach Personal Branding, he developed the 360Reach assessment tool and certification programs used by Fortune 500 companies like Microsoft, Google, and American Express. A Senior Contributor at Forbes, he writes about personal branding and digital identity, reaching millions through his columns. Arruda has authored bestselling books including *Career Distinction* and *Digital YOU*, and delivered over 2,000 keynotes across six continents – more than any other professional in his field. His career began in corporate marketing before pivoting to personal branding after being inspired by Tom Peters' seminal work.
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