Will Payne

Will Payne is a digital journalism leader currently serving as Director of Digital (Editorial) at The Sun, one of the UK's most prominent news organizations. With a career focused on digital transformation, he's driven The Sun's video-first strategy that helped the outlet become the UK's largest newspaper on YouTube with 6 million subscribers. Payne oversees editorial digital operations, including vertical video integration in The Sun's app and homepage video features. His work emphasizes creating formatted shows like 'Tactics Exposed' to build viewer loyalty. Prior roles include Deputy Digital Editor at The Sun, where he managed digital content strategy and platform development. While specific early career details aren't publicly documented, his 2025 Press Gazette interview reveals he's been instrumental in one of The Sun's most ambitious digital initiatives to date.