Susan Yara

Susan Yara is a seasoned beauty journalist and entrepreneur with over two decades of experience in media and skincare. She began her career as a news reporter in New York City, later transitioning to beauty journalism where she worked as NewBeauty Magazine's editorial video director and contributed to outlets like People, Forbes, and Glamour. In 2014, she founded Mixed Makeup, a YouTube channel and digital platform that became a trusted resource for mature beauty audiences through expert interviews and myth-busting skincare content. Her career pivoted in 2020 when she co-founded Naturium, a science-backed skincare brand emphasizing clean ingredients and accessibility, which achieved rapid growth and was acquired by e.l.f. Beauty for $355 million in 2023. Yara holds a degree from the University of New Mexico and was Miss New Mexico 2004 in the Miss America pageant.