Stephanie Maida

Stephanie Maida is the Senior Commerce Editor at PureWow, where she leads coverage of sales, deals, celebrity commerce, and new product launches across fashion, beauty, home, and wellness. With over a decade of experience in digital media, she has developed a reputation for her expertise in shopping trends, product reviews, and consumer advice. Maida began her career after studying journalism at New York University, interning at Good Housekeeping and Vice, and later serving as editorial director at Guest of a Guest. Her writing is characterized by a practical, trend-driven approach, blending in-depth product research with a conversational, relatable tone. She is known for her ability to identify viral products and emerging trends, and for providing honest, detailed reviews that help readers make informed purchasing decisions. Maida's work has also appeared in outlets such as Well+Good, Whalebone, ONE37pm, and Tasting Table, reflecting her broad expertise in lifestyle, fashion, and wellness. Her unique perspective as an avid shopper and bargain hunter, combined with her editorial leadership, makes her a trusted voice in commerce journalism.