Sophia Panych
About Sophia Panych
Sophia Panych is a seasoned beauty journalist and content strategist with over 14 years of experience in the beauty industry. She began her career as Digital Beauty Editor at Allure, where she oversaw online content, covered fashion week backstage beauty trends in New York, Milan, and Paris, and helped develop video programming. Later promoted to Digital Beauty Director at Allure, she expanded into luxury beauty coverage and editorial direction. Panych subsequently served as Content Director at POPSUGAR UK, focusing on fashion, beauty, and lifestyle content, before becoming Head of Beauty Content at FARFETCH where she curates luxury beauty offerings. Her notable work includes product innovation reporting, trend analysis from major fashion capitals, and advocating for Ukrainian causes through her platform.
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