Shaun Austin

Shaun Austin is a media research specialist with over a decade of experience in analyzing media consumption patterns and advertising trends. He joined YouGov in 2011 after previous roles at Harris Interactive and Entertainment Media Research. Austin holds a degree from Victoria University and a Market Research Society of Australia diploma. His career focuses on how evolving media technologies impact consumer behavior and brands, with notable publications analyzing native advertising, Twitter's role in news dissemination, and on-demand content strategies. As a frequent conference speaker at industry events like WARC’s Measuring Advertising Performance symposium and CIM/Bloomberg Digital Summit, he provides data-driven insights into media landscape transformations. His research has been featured in reports examining the relationship between news brands, social platforms, and audience engagement.