Samantha Ball

Samantha Ball is currently the Features & Reviews Editor at Mother & Baby, covering the position while Emily Gilbert is on maternity leave as of late 2024 and into 2025. She joined the Mother & Baby team full time after freelancing for the publication for two years, having previously contributed as a content writer from 2018 to 2020. Samantha holds a First Class honours degree in journalism from Sheffield Hallam University, which she completed while raising her first child. Her career trajectory includes freelance work as a newborn photographer and Ads Manager, running social media campaigns for small businesses. Samantha is known for her practical, parent-focused writing style, specializing in product reviews, parenting advice, and family life content. She brings a unique perspective as a mother of two (soon to be three), often weaving personal experience into her articles. Samantha also writes for Yours magazine, reflecting her expertise in family and lifestyle journalism. Her approach is characterized by a blend of empathy, real-life insight, and a focus on actionable advice for parents. She is recognized for her ability to identify emerging trends in parenting products and for her commitment to authentic, relatable storytelling.