Sally Newall

Sally Newall is a UK-based journalist and digital strategist with over a decade of experience in lifestyle journalism and affiliate content. She served as Acting Editor of Eliza (DMGT) and held key roles at Hearst UK, where she led shopping content teams across 14 titles including Harper's Bazaar, ELLE, Good Housekeeping, and Women’s Health. Newall founded The Independent's product review section Indy Best, pioneering affiliate journalism in UK media. Her career includes positions at The Telegraph, The Pool, and most recently as Head of Affiliates at Daily Express UK. She specializes in translating complex consumer trends into accessible shopping guidance, with work spanning fashion, beauty, tech, and home sectors.