Reem Makari

Reem Makari is a News Reporter at Performance Marketing World (PMW), where she specializes in covering the performance marketing industry through news articles, long-form features, and live event reporting. Her career trajectory includes prior experience as an Editorial Assistant at PodPod, where she reported on the podcast industry, conducted interviews, co-hosted podcasts, moderated panels, and co-chaired live events. At PMW, she has established herself as a key voice in performance marketing journalism, regularly moderating industry panels and conducting high-profile interviews – such as her fireside chat with Sidemen CEO Jordan Schwarzenberger at PMW Unlocked 2025. Makari also hosts the 'Performance Marketing Unlocked' podcast, where she explores emerging trends in digital marketing, including generational shifts in PPC strategies, programmatic advertising evolution, and affiliate marketing innovation. Her work frequently examines the intersection of culture, technology, and performance metrics in modern marketing.