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Omar Oakes

Performance MarketingDigital AdvertisingMediaBrand Strategy+4 more

About Omar Oakes

Omar Oakes is a prominent UK-based journalist and editor specializing in the media and advertising industry. As Editor-in-Chief of The Media Leader since 2021, he spearheaded the publication's rebrand from Mediatel News and its expansion into the US market. With over a decade of experience, his career began in regional newsrooms at Newsquest (2009-2014), where he progressed from Reporter to Chief Reporter and Digital Editor. He later held editorial positions at Telegraph Media Group and Haymarket Media Group, serving as News Editor and Global Technology Editor for Campaign until 2021. Oakes is known for his incisive weekly column '100% Media 0% Nonsense' – nominated for BSME B2B Columnist of the Year 2024 – and hosts The Media Leader's podcast. His work critically examines advertising business models, media transparency, and industry ethics, advocating fiercely for press freedom, diversity in business, and educational initiatives.

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