Matt G. Southern
About Matt G. Southern
Matt G. Southern is a Senior News Writer at Search Engine Journal (SEJ) who has been covering digital marketing and search engine trends since 2013. With a bachelor's degree in communications, he specializes in distilling complex technical subjects into accessible reporting. Southern holds the distinction of being SEJ's longest-serving reporter, having authored daily news updates for over a decade. His recent work includes investigative reporting on Google's AI Overviews feature, particularly its tendency to create a 'walled garden' effect through self-referential links. Recognizing shifting content consumption patterns, Southern has expanded into video journalism through TikTok and YouTube channels where he documents his transition from text-based to multimedia reporting.
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