Marissa Wu

Marissa Wu is a New York City-based SEO Editor at PureWow, specializing in lifestyle content across beauty, fashion, wellness, travel, and entertainment. With a B.S. in journalism and French Studies from Boston University, she began her career at Southern Living covering home, beauty, and travel before transitioning to Popular Photography as an Assistant Editor. Her work emphasizes sustainability, particularly in beauty and fashion, as seen in her coverage of the 'Slow Flowers' movement in Paris. Wu combines trend analysis with deep dives into cultural narratives, often incorporating personality frameworks like MBTI and Enneagram into her storytelling. Fluent in French, she frequently draws inspiration from European aesthetics and has contributed to outlets like Martha Stewart and Forbes Vetted. Her approach balances SEO optimization with evergreen content, prioritizing actionable advice and debunking myths in beauty/wellness spaces.