Marina Avraam

Marina Avraam is a Deputy Commerce Editor at Bauer Media Group (UK), currently writing for Grazia Magazine, Heat, Closer, Yours, and What's The Best. With a career spanning fashion media and Gen-Z focused content creation, she began as a Content Manager at Culted (a Gen-Z media startup) where she transformed fashion stories into video content before joining Bauer. Specializing in commerce journalism, she identifies viral products through TikTok/Instagram trends and creates shopping-focused content. Her work combines celebrity fashion analysis with accessible product recommendations, exemplified by coverage of Jennifer Lopez's Reformation dresses.