Madeformums Awards Team

The MadeForMums Awards Team is the editorial and community-led group responsible for the annual MadeForMums Awards, one of the UK's most rigorously tested and influential parenting product awards. As of 2025, the team continues to operate under Immediate Media, running both the flagship MadeForMums Awards and new quarterly category-focused awards such as the Tech Awards. The team’s core responsibilities include overseeing product testing by real families, coordinating large-scale community surveys, and producing authoritative reviews and editorial content. Their approach is highly data-driven and community-centric, with a focus on real-world utility, value, and innovation in parenting products. The team is led by editorial and community managers such as Danielle Graph (Community Manager) and Ruairidh Pritchard (Digital Growth Lead, Parenting), who are frequently quoted in press releases and award announcements. The team’s writing style is practical, evidence-based, and parent-focused, emphasizing actionable insights and trusted recommendations. Over the years, the team has received industry recognition, including a Highly Commended honor at the 2025 PPA Awards for Community Engagement. The team’s unique strength lies in its blend of editorial expertise and deep engagement with a large, active parent tester community, making their awards and reviews highly credible and influential within the parenting sector.