Luisa Metcalfe

Luisa Metcalfe is a UK-based freelance writer and editor who regularly contributes to Saga Magazine’s online and print platforms, covering consumer money advice, lifestyle, and practical guides tailored to midlife readers. Her Saga author page shows ongoing bylines into 2024–2025, indicating an active contributor relationship. At Saga, she translates complex personal finance topics into accessible, service-led articles with clear takeaways, data points, and step-by-step guidance. Previously, she worked across national consumer media, including roles and commissions for Reach plc titles (e.g., Mirror), where she focused on reader-first money and lifestyle content. Her writing style is practical, empathetic, and solution-oriented, often centering on cost-of-living savings, household budgeting, and everyday value. With more than a decade of experience, she blends editorial rigor with SEO-savvy packaging and service journalism best practices. Hallmarks of her coverage include actionable checklists, expert quotes, and timely hooks tied to policy or seasonal shifts. She is known for crafting approachable explainer pieces that demystify products and services for mainstream audiences, making her a strong target for PRs offering credible experts, consumer data, and tangible savings angles.