Lucy Cleland

Lucy Cleland is a veteran luxury lifestyle editor with 20+ years of experience, best known as the founder and editorial director of *Country & Town House*, the UK’s first B Corp-certified glossy magazine. She launched the title in 2007 with her husband, initially targeting high-earning professionals seeking to blend urban and rural lifestyles. After navigating the 2008 financial crisis by pivoting to a more diversified luxury focus, she transformed the publication into a 360° digital brand while maintaining print as its core. Her editorial approach emphasizes sustainability, with 25% of content dedicated to eco-conscious living, travel, and consumption. Cleland’s career began at Condé Nast’s contract publishing division, where she honed her skills in high-end editorial and business strategy. She divides her time between Acton and the New Forest, reflecting her magazine’s dual focus on urban sophistication and rural authenticity. Her leadership has positioned *Country & Town House* as a trusted authority on interiors, culture, property, and travel, with notable initiatives like the Great British Brands Breakfast Club and exclusive interviews with cultural figures.