Lottie Gibbons

Lottie Gibbons is the Executive Editor for SEO and Engagement at the Liverpool Echo, a role she has held as of mid-2025. In this capacity, she leads the newsroom’s digital strategy, focusing on optimizing content for search engines, driving audience growth, and enhancing reader engagement across digital platforms. Gibbons has risen through the ranks at Liverpool Echo, previously serving as SEO Editor and Trends Editor, where she specialized in identifying emerging topics and maximizing their digital reach. Her editorial leadership is marked by a data-driven approach, leveraging analytics to inform content decisions and newsroom priorities. Gibbons is recognized for her expertise in digital journalism, particularly in the areas of consumer trends, shopping, and money-saving advice, which have been central to her beat evolution. She is known for her clear, accessible writing style and her ability to translate complex digital trends into actionable newsroom strategies. With several years of experience in regional and digital media, Gibbons has contributed to the Echo’s reputation as a leading regional news outlet. She is also noted for her mentorship within the newsroom and her commitment to innovation in audience engagement.