Lizzie Mulherin

Lizzie Mulherin is a UK-based journalist and brand strategist with 15 years of experience spanning journalism, marketing, and global brand campaigns. Starting as a travel and lifestyle reporter in London, she contributed to *Time Out Amsterdam* and *HuffPost UK*, developing a knack for blending cultural insights with actionable advice. Her career transitioned into marketing, where she led campaigns for brands like Red Bull and Johnnie Walker, honing her ability to craft narratives that resonate across demographics. Now a freelance contributor to the *Daily Express* and *Marie Claire*, she merges her dual expertise in journalism and marketing, focusing on stories that bridge self-care and systemic change. Notable work includes a Synergie Skin campaign that combined clinical research on microbiome-friendly skincare with critiques of unrealistic beauty standards. Her international experience includes authoring the *Time Out Amsterdam Guidebook* and managing global campaigns for Johnnie Walker in Belgium and Berlin. Mulherin prioritizes pitches that incorporate data-driven insights and expert perspectives, such as exploring how AI-driven mental health apps reduce therapist burnout.