Liz Ritter

Liz Ritter has served as Executive Editor at NewBeauty for over 15 years, where she oversees editorial content and strategy. She specializes in testing sensitive skin and bath products, bringing firsthand expertise to product evaluations. Prior to NewBeauty, Ritter was managing editor at Worth magazine and editor-in-chief of BeE Woman magazine, with additional editorial roles at Time Inc. Her career began with internships at Us Weekly and MTV.com. Ritter holds a BA from Villanova University and has been instrumental in NewBeauty's scientifically rigorous coverage of beauty innovations, procedures, and inclusive beauty initiatives. Her work includes spearheading the 2021 'Beauty, Redefined' special section highlighting diversity in the industry. Ritter combines deep industry knowledge with a focus on expert-driven, ethically balanced reporting.