Lauren Smith

Lauren Smith is a digital media strategist and journalist specializing in health and fitness content. As Head of Social at Hearst UK (2018-present), she oversees social strategy for 13 brands including Cosmopolitan UK and ELLE UK, where she previously served as Head of Social. Her career began in digital roles at Liberty department store and Thames & Hudson publishing before moving to media outlets like Glamour, Stylist, and Heat. At Cosmopolitan UK, she built significant expertise in creating viral health content, particularly around women's fitness trends, PCOS management, and body positivity. Notable work includes personal essays on infertility struggles and IVF journeys, investigative pieces on barre workout trends, and creating Cosmopolitan's @_laurenfitness Instagram community focused on weight training and mental health.