Kimeko Imeko

Kimeko McCoy is a Senior Marketing Reporter at Digiday with extensive experience covering the intersection of marketing, technology, and culture. She specializes in the creator economy, generative AI's impact on marketing, media buying, and ad spending strategies. McCoy has a unique approach to storytelling, frequently writing in-depth analysis pieces and the popular 'Confessions' series that provides insider perspectives on industry challenges. Her reporting covers diversity, equity, and inclusion initiatives, future workplace trends from an agency perspective, and the evolving landscape of influencer marketing. She also has experience as a freelance journalist and digital marketer, bringing practical knowledge to her coverage of social strategy, newsletters, and audience development. McCoy is known for her direct, no-nonsense communication style and preference for building professional rapport before diving into personal conversations. Her work focuses on providing actionable insights for marketing professionals navigating rapid industry changes, particularly around AI adoption, creator economy dynamics, and political/cultural sensitivities in brand marketing.