Joseph Arthur

Joseph Arthur is a multimedia editor and journalist at Performance Marketing World (PMW), part of Haymarket Media Group, where he has been active since January 2023. Specializing in digital marketing trends and performance strategies, he produces multimedia content, including the 'Performance Marketing Unlocked Podcast' and the 'Resell Me a Pen' challenge series. His work involves interviewing industry leaders, analyzing emerging metrics like attention and ROAS, and covering events such as Cannes Lions. Arthur’s role combines breaking news coverage with deep-dive analyses of marketing innovations, positioning him as a key voice in performance marketing discourse. He has moderated fireside chats with figures like YouTube personality Calfreezy and Barbour’s marketing team, focusing on topics like influencer partnerships and brand evolution.