Jo Dunbar

Jo Dunbar is a freelance journalist with over 20 years of experience across digital and print media, including national newspapers, women's magazines, and online platforms. Her career began on the features team of a national Sunday paper supplement before transitioning to roles as celebrity writer and editor at publications like Woman, Bella, and Good Housekeeping. As a freelancer, she expanded her portfolio to include health, parenting, lifestyle, and consumer journalism, contributing to outlets such as The Daily Telegraph, Grazia, Mother & Baby, and GoodtoKnow. Dunbar combines investigative rigor with engaging storytelling, evidenced by her work exploring intergenerational knowledge transfer in practical life skills and consumer-focused parenting guides. She also advises PR agencies on effective communication strategies, drawing from her editorial experience to shape compelling narratives.