Jane Bruton

Jane Bruton

Women’s lifestyle service journalism (home, style, health, money)Editorial leadership and cross-platform content strategyProduct testing integration and consumer trust frameworks (Good Housekeeping Institute)

About Jane Bruton

Jane Bruton is the Editor-in-Chief of Good Housekeeping UK, appointed in July 2024, leading editorial strategy across print, digital, and membership products for one of the UK’s most trusted lifestyle brands. Her role includes setting the brand’s voice, commissioning features across style, health, culture, money, and home, and steering cross-platform growth with the Good Housekeeping Institute’s Tried, Tested, Trusted proposition. Previously, she served as Deputy Editor at The Daily Telegraph, Editor-in-Chief at Grazia UK, and Editor roles at Eve and Livingetc, and held a senior position at Tortoise, giving her a blend of fast-turnaround news judgment, consumer lifestyle expertise, and long-form, membership-driven journalism. With two decades-plus of leadership in women’s media and national newspapers, she is known for clear, service-first storytelling, strong headline framing, and agenda-setting cover concepts. Her recent bylines at Good Housekeeping include first-person style and service pieces that anchor product curation to lived experience. Bruton’s reputation for building high-performing teams and shaping commercially resonant, reader-centric content distinguishes her among UK lifestyle editors, making her a key decision-maker for brand partnerships, product testing integrations, and feature-led launches.

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