Isobel Asher Hamilton

Isobel Asher Hamilton is a London-based senior reporter for The Daily Upside, specializing in the intersection of technological innovation and business strategy. Her career spans prominent outlets including Business Insider, Mashable, and Entrepreneur, where she evolved from a tech industry watchdog to a nuanced analyst of corporate-technology intersections. Hamilton gained recognition for investigative pieces on Amazon's labor practices, including pay disparities and unionization efforts, as well as exposés on Tesla's solar panel failures. Her 2018 revelation about Amazon's biased AI hiring tool demonstrated her ability to bridge technical data with business implications. More recently, she's analyzed cybersecurity trends, cryptocurrency regulations, and the economic impacts of lab-grown diamonds. Hamilton's methodology often combines corporate data analysis with frontline worker interviews, creating a rare synthesis of boardroom strategies and ground-level workforce impacts.