Helen Baron

Helen Baron is a London-based journalist and editor specializing in parenting, family lifestyle, and fashion. As the Editor of Absolutely Mama magazine, she curates content focused on contemporary parenting trends, kids' fashion, and family wellness. Her career began in womenswear styling and fashion editing, working with magazines, brands, and celebrities before transitioning into parenting journalism. Notable work includes exploring innovative childcare solutions like Maggie & Rose's 'Soho House with kids' concept and analyzing ethical children's fashion brands. She regularly shares personal parenting experiences, including styling approaches for her daughters Clem Dot and Ofèlia Rei, and has contributed pregnancy style guides emphasizing practical maternity wear.