Heather Muir Maffei

Heather Muir Maffei is the Beauty Director at *Real Simple* and *Health*, guiding readers through simplified beauty routines and shoppable solutions. With over 15 years of experience, she previously held roles at *Fitness* magazine, *Allure*, *Seventeen*, and *Cosmopolitan*. Known for interviewing celebrities like Beyoncé, Jennifer Lopez, and Kim Kardashian, she emphasizes the transformative power of beauty and its emotional impact, often referencing studies like the 'lipstick effect' on confidence. A graduate of the University of Pittsburgh with a focus on PR and marketing, she balances glamour with relatability, openly discussing personal beauty struggles and advocating for inclusive, sustainable practices. Her work spans digital, social, and video content, and she frequently appears as a beauty expert on national TV outlets. Post-pandemic, she adapted to virtual brand engagements while maintaining a focus on transparency and smart technology in beauty products.