Grace Lindsay

Grace Lindsay is the Junior Beauty Editor at Who What Wear UK, where she contributes to the publication's beauty content expansion across digital platforms. With over three years of experience in fashion and beauty journalism, she began her career training as a makeup artist at 18 before studying English and Media at Goldsmiths University. Her professional trajectory includes interning at a Shoreditch-based beauty startup, working at Topshop Head Office, serving as Marie Claire UK's E-Commerce Writer, and covering celebrity style at HELLO! Magazine. Lindsay specializes in product testing and review-driven content, with a distinctive focus on affordable alternatives to luxury beauty products. Her writing combines personal experience with rigorous testing methodologies, particularly in makeup, skincare, and fragrance categories. She actively creates social media content and values discovering emerging brands, often incorporating vintage fashion influences into her work.