Gemma Pitcher

Gemma Pitcher is an accomplished travel writer and communications strategist with over two decades of experience specializing in African destinations. She authored multiple Lonely Planet guidebooks including comprehensive guides to South Africa, Kenya, Tanzania, Madagascar & Comoros, and Austria. Her 2001 book 'Zanzibar Style' was named one of The Times' Top 20 Travel Books of the Year. Beyond traditional travel writing, Pitcher expanded into communications strategy, helping organizations craft impactful messaging through values-based framing and brand development. She combines her deep regional knowledge of Sub-Saharan Africa with expertise in creating compelling case studies and training teams in effective communication practices.