Eve Cameron

Eve Cameron

Hearst UKhearst.co.uk faviconhearst.co.uk
Beauty Industry TrendsProduct Innovation AnalysisNon-Invasive Cosmetic Treatments

About Eve Cameron

Eve Cameron built a 35-year journalism career primarily in editorial roles before transitioning to yoga teaching. She served as Associate Editor and Beauty Director at Good Housekeeping UK, overseeing 30+ pages of fashion/beauty content per issue while contributing to digital platforms and standalone titles. In 2017, she was promoted to Group Beauty Director across Hearst UK's lifestyle portfolio (Good Housekeeping, Red, Prima), leading beauty strategy. Earlier, she edited Zest magazine. Her journalism specialized in beauty innovation, haircare science, and non-invasive treatments, with bylines covering product launches, industry trends, and celebrity beauty profiles. Post-journalism, she teaches yoga in Wiltshire.

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