Erica Metzger
About Erica Metzger
Erica Metzger is an established beauty director, freelance writer, brand consultant, and content creator with 19 years of industry experience across print and digital media. She is the founder and editor of The Beauty Loop, a weekly industry newsletter launched in 2019 that reaches over 600 beauty journalists and PR executives, facilitating engagement between these communities. Previously, she served as Beauty, Fashion, and Travel Director at Better Homes & Gardens, overseeing beauty content for its multi-platform audience of nearly 40 million, and as Beauty Director at Ladies’ Home Journal where she led its MIN-award-winning blog Gloss Daily. Her bylines appear in Cosmopolitan, Refinery29, Women’s Health, Allure, Seventeen, Shape, Martha Stewart Living, and NY Magazine’s The Strategist. She is also a contributing writer for NaturallyCurly.com’s book *The Curl Revolution* and has appeared as a beauty expert on GMA, TODAY, E! News, and ABC News.
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