Ella Duggan

Ella Duggan is a Household Advice Writer at Good Housekeeping UK, appointed in June 2025 to cover home-focused service journalism including cleaning tips, organisation tricks, product guidance, expert interviews, and practical how‑tos. Her Good Housekeeping author page outlines her remit across actionable household advice and explains that she brings a testing-led, practical lens to home and lifestyle topics. Prior to joining Good Housekeeping, she served as a production journalist and writer for The Independent’s IndyBest product review section (from November 2023), producing reviews, roundups, product news, image production, and guides for puzzles and online games. Trade announcements from Diary Directory and ResponseSource confirm her move from The Independent to Good Housekeeping and specify her new brief within Hearst UK’s lifestyle portfolio. Her writing style is clear, service-driven, and evidence-based, with emphasis on consumer utility and trustworthy recommendations across homeware and lifestyle products. She has operated both as a staff and contributing production journalist, indicating experience with both content creation and editorial production workflows. Her bylines and bios reflect a beat evolution from broader consumer product reviews at IndyBest to a more specialized household advice and lifestyle service role within Hearst’s ecosystem.