Elise Minton Tabin

Elise Minton Tabin is an award-winning beauty journalist, editor, and expert with over 20 years of experience. She transitioned from public relations to editorial, rising to Executive Beauty Editor at NewBeauty magazine for 13 years, where she covered beauty, plastic surgery, anti-aging, health, and wellness. Her career includes contributions to InStyle, Harper’s Bazaar, Byrdie, Oprah Daily, and others, alongside TV appearances and infomercials. She combines trendspotting with rigorous product testing and expert consultations, emphasizing actionable advice and evidence-based recommendations. A pioneer in teen skincare, she founded TWiiSH, addressing gaps in formulations for adolescents. Her unique approach blends editorial authority with brand consulting, positioning her as a bridge between beauty brands and consumers seeking trusted guidance. She maintains a strong social media presence, creating content for brands and herself on Instagram and TikTok.