Ed Walker

Ed Walker

Digital Journalism TransformationHyperlocal News StrategyAudience Development

About Ed Walker

Ed Walker is an award-winning journalist and editor with nearly 15 years of experience in regional digital journalism, primarily with Reach PLC (formerly Trinity Mirror). He began his career at WalesOnline as Online Communities Editor, where his stories appeared across print and online platforms. Walker played a pivotal role in Reach's digital transformation, serving in senior editorial management positions and leading audience development projects across the UK. He notably edited titles during transitions to digital-only formats, such as in Reading. In 2019, he became the first editor-in-chief of InYourArea, Reach's hyperlocal news aggregator, where he led editorial expansion. After leaving Reach, he founded Alma, an audience development agency, and now shares his insights on journalism and digital innovation via his Substack newsletter. Walker is also the founder of Blog Preston, a hyperlocal news site. His career is marked by a focus on community engagement and digital innovation, earning him recognition as a key leader in the industry.

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