Danielle Fontana Dooley

Danielle Fontana Dooley is the Director of Digital Content at NewBeauty, overseeing editorial and branded content across all digital platforms. With over a decade of experience at the publication, she has risen through roles including Editorial Assistant, Assistant Editor, Digital Editor, Senior Digital Editor, and now Director. Her work spans managing content calendars, developing social media strategies, and producing print/digital integrations for partnerships like TestTube and Dillard’s Editors’ Pick Box. Known for maintaining NewBeauty’s elevated brand voice, she emphasizes scientific accuracy and ethical balance in beauty coverage. Danielle’s approach combines hands-on product testing with deep industry insights, particularly in aesthetic treatments and emerging technologies. Her career highlights include contributing to award-winning content like the 2020 NewBeauty Awards and leading market research initiatives through BeautyEngine. She remains passionate about discovering innovative products and treatments, often seeking out the next breakthrough in skincare or makeup.