Chriselle Lim

Chriselle Lim is a pioneering content creator who began as one of the original lifestyle vloggers on YouTube in 2012, building her career around fashion content and personal storytelling. She gained significant following through her blog and YouTube channel 'The Chriselle Factor,' sharing daily outfits and lifestyle tips. On TikTok, she became known for her 'rich mom' character and weekly fashion moodboards with editorial polish and luxury-inspired styling. In 2021, she partnered with The Center to relaunch Phlur, transforming it into a transparent, environmentally-conscious fragrance brand targeting younger consumers. As Creative Director, she has led the brand to viral success with scents like 'Missing Person' which sold out in two weeks and earned a 250,000-person waitlist. The brand is now sold at major retailers including Sephora, Selfridges, and Anthropologie. In August 2025, Phlur was acquired by TSG Consumer, with Lim retaining her Creative Director role and equity stake. She also runs 'The Chriselle Factor' newsletter on Substack, maintaining direct connection with her audience through personal content and behind-the-scenes insights.