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Chloe Metzger

Beauty and WellnessLifestyle and RelationshipsCross-Platform Content Strategy

About Chloe Metzger

Chloe Metzger is a seasoned journalist with over a decade of experience in beauty, wellness, and lifestyle content. She currently serves as Deputy Editor at Well+Good, overseeing cross-platform editorial strategy and growth initiatives. Prior to this role, she was Deputy Beauty Director at Cosmopolitan, where she led digital content strategy for hair, makeup, and skincare coverage. Her work emphasizes actionable advice, product testing, and personal narratives, with a focus on inclusivity (particularly for curly hair and diverse skin types). She combines editorial expertise with brand strategy experience, having contributed to major publications like Allure, Marie Claire, and Parents. Metzger’s writing style blends authority with approachability, often incorporating first-person experiences and expert interviews. Her unique background includes improv comedy training, which informs her creative storytelling approach.

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