Chelsea Candelario

Chelsea Candelario is the Beauty & Cultures Editor at PureWow, where she specializes in trend-driven beauty content, product testing, and amplifying BIPOC voices. With over a decade in media, she holds a Master’s in Branding & Integrated Communications from The City College of New York and a Bachelor’s in Journalism from SUNY New Paltz, complemented by a study abroad program at Cardiff University. Her career includes internships at POPSUGAR, Mashable, Romper, and Latina Magazine, where she honed skills in social media management, branded content, and editorial research. At PureWow, she leads initiatives like PureWow Cultures, focusing on BIPOC representation, while testing skincare, haircare, and makeup products. She collaborates with dermatologists, hairstylists, and celebrities to deliver authoritative reviews and trend analyses, such as her coverage of exosomes in skincare and celebrity beauty routines. Her work spans beauty, wellness, fashion, and entertainment, blending data-driven insights with cultural relevance.