Cassie Steer

Cassie Steer is a highly experienced beauty, skincare, and wellness editor currently serving as Contributing Head of Beauty at HELLO! magazine as of April 2025. She leads editorial direction for beauty content, including overseeing special supplements such as the HELLO! Beauty Summer Special. Cassie has a distinguished career trajectory, previously holding the role of Beauty Director at InStyle and working extensively as a freelance writer, consultant, and stylist. Her writing style is authoritative, research-driven, and consumer-focused, often blending expert interviews with product testing and trend analysis. Cassie is recognized for her ability to translate complex beauty science into accessible, engaging narratives and is frequently cited for her deep industry knowledge. She has contributed to numerous leading publications, including Glamour, Byrdie, Marie Claire, and Woman & Home, and is known for her versatility across print and digital media. Cassie’s beat has evolved from traditional beauty and skincare to encompass wellness, sustainability, and the intersection of health and aesthetics. She is respected for her collaborative approach, editorial leadership, and ability to spot emerging trends, making her a sought-after voice in the UK beauty journalism landscape.