Carrie Longton

Carrie Longton co-founded Mumsnet in 2000 with Justine Roberts, building it into the UK's most influential parenting platform with 7 million monthly users and £8.6m revenue. Before this digital success, she spent 14 years in television production, including a decade working with Clive James. A scholarship student from Blackpool with teacher parents who modeled practical Christianity, Longton leveraged her media savvy to grow Mumsnet from kitchen-table discussions to political influence, hosting Prime Ministers and shaping national campaigns on issues like sexualization of children and rape awareness. After surviving breast cancer in 2016, she left Mumsnet in 2018 to focus on social impact projects including trusteeship at Christian charity Resurgo and chairing Blackpool Tech Hub. Recognized as the 7th most powerful woman in the UK by BBC Radio 4 in 2013, her career bridges media entrepreneurship and social advocacy.